The Sarelli story begins in 1908 when Giacomo Sarelli, driven by his passion for fine textiles, established a small weaving workshop in Northern Italy’s textile district. The region was already known for its textile production, with its perfect climate conditions for working with delicate fibers and its skilled workers who passed their knowledge from generation to generation. Giacomo’s vision was clear: to create textiles of exceptional quality that would stand the test of time.

In these early years, Sarelli Interiors Textiles specialized in producing fine silk fabrics, taking advantage of the area’s historic silk-making tradition. The workshop started with just three looms and seven workers, focusing on creating textiles for local tailors and furniture makers. The company’s reputation for quality grew steadily, thanks to its careful selection of raw materials and passion.

The 1920s marked a significant turning point for Sarelli Interiors Textiles. The workshop expanded its operations, investing in new machinery and bringing in skilled weavers from across the region. This expansion allowed Sarelli Interiors Textiles to begin producing a wider range of textiles, including wool and cotton fabrics. By the late 1920s, the company had established its first proper factory, employing over thirty workers and operating twenty-plus looms.

The 1930s unfurled like a bolt of fine silk, revealing new collaborations with Italy’s finest furniture makers. The company began developing custom fabrics for luxury furniture pieces, marking its entry into the high-end textile market.

When war cast its dark shadow over Europe, Sarelli Interiors Textiles, like many others, faced uncertain times. But just as a well-made fabric maintains its integrity through wear and tear, the company’s foundation remained strong. The post-war years bloomed like spring after a long winter, bringing new opportunities and fresh inspiration. The company’s facilities, though affected by the war, were quickly modernized with new machinery and improved production methods.

The 1950s marked the beginning of Italy’s economic miracle, and Sarelli Interiors Textiles was perfectly positioned to grow. The company expanded its product range to include high-end curtain fabrics and upholstery materials, responding to the increasing demand for quality home furnishings. This period saw Sarelli Interiors Textiles‘ first major exports, initially to Switzerland and France, then expanding across Europe.

The 1980s and 90s marked Sarelli Interiors Textiles’ transformation into supplying for global luxury brands. The company expanded its presence internationally, assisting with showroom openings in major design capitals and developing partnerships with prestigious interior designers worldwide. This period saw Sarelli Interiors Textiles’ first major projects in the Middle East, furnishing palaces and luxury hotels with custom-made textiles and carpets.

The dawn of the digital age opened new horizons for Sarelli Interiors Textiles. While our looms continued to weave fine fabrics in Northern Italy, the internet allowed us to connect with designers and clients across the globe in ways we never imagined. For decades, Sarelli Interiors Textiles had been the silent force behind many of the world’s most prestigious textile collections, producing as a white-label manufacturer for luxury brands. Now, building on this rich heritage of craftsmanship, Sarelli Interiors Textiles steps into the spotlight with its own branded collections.