Sarelli Interiors Textiles provides complete design and color customization for all hand-tufted carpets. Clients dictate exact dimensions, select specific dye formulas using the ARS color reference system, and submit original vector artwork to dictate the final carpet pattern.
The Hand-Tufted Production process accommodates highly specific client requests. Sarelli artisans translate digital designs into physical stencils. The artisans then project the physical stencils onto the primary backing fabric. The tufting gun operator follows the projected lines to inject yarn into the canvas. Because the tufting process does not rely on a fixed loom grid, hand-tufted carpets support curved lines, complex geometric shapes, and asymmetrical borders.
Color matching and dye processes for custom carpets
The Sarelli dye house matches custom carpet colors against 1,200 standard ARS color poms or specific Pantone Textile codes provided by the client. The dye masters formulate specific chemical recipes to achieve exact color replication across different yarn materials.
Sarelli Interiors Textiles requires a 14-day lead time to produce physical strike-off samples measuring 30 by 30 centimeters. The strike-off samples allow clients to verify color accuracy under specific lighting conditions before full-scale carpet production begins. Clients can review the available base shades on the Colors & Samples page.
Different fibers absorb dye at different rates. Pure New Zealand wool requires a dye bath temperature of 98 degrees Celsius for 45 minutes to achieve maximum color fastness. Mulberry silk requires lower temperatures of 85 degrees Celsius to prevent fiber degradation during the dyeing process.
Design submission and pattern scaling requirements
Clients must submit custom carpet designs as vector graphics in PDF or Adobe Illustrator formats. The Sarelli design team scales the vector files to the final carpet dimensions while maintaining a minimum line thickness of 5 millimeters for tufting clarity.
A standard Sarelli hand-tufted carpet features a density of 4500 grams per square meter (GSM) with a standard pile height of 12 millimeters. Carpet designs requiring intricate details benefit from a lower pile height of 9 millimeters to prevent yarn blooming from obscuring the pattern edges.
The tufting process allows for three-dimensional design elements. Artisans use specialized scissors to hand-carve the borders between different colored yarns. Hand-carving creates a physical groove measuring 2 to 3 millimeters deep between design elements. The carving technique increases the visual contrast of the custom pattern.
Material selection for custom carpet designs
The choice of yarn material directly impacts the visual appearance and durability of the custom hand-tufted carpet. Sarelli offers pure New Zealand wool, pure mulberry silk, and botanical Tencel fibers for custom carpet production.
Blending 70 percent New Zealand wool with 30 percent mulberry silk creates a carpet that withstands 20,000 Martindale abrasion cycles while maintaining a subtle surface sheen. The specific 70/30 material ratio costs approximately 450 EUR per square meter and requires a production time of 6 to 8 weeks.
| Material Composition | Standard Pile Height (mm) | Density (GSM) | Estimated Lead Time (Weeks) |
|---|---|---|---|
| 100% New Zealand Wool | 12 | 4500 | 6 |
| 70% Wool / 30% Mulberry Silk | 10 | 4800 | 8 |
| 100% Mulberry Silk | 9 | 5200 | 10 |
Clients can specify different materials for different sections of the design. A common specification involves tufting the background in matte wool and tufting the primary design motif in reflective silk. The dual-material approach highlights the custom pattern through contrasting textures. Detailed fiber specifications are available in the Rug Materials guide.
