Clients initiate a custom rug project with Sarelli Interiors Textiles by submitting a design brief containing exact dimensions, preferred fiber compositions, and reference imagery. The Sarelli design team reviews the submitted project details and provides a preliminary technical assessment within 24 hours.
A standard custom rug project requires a minimum order quantity of 4 square meters. Sarelli project managers process initial requests through the Bespoke Customization portal. During this initial submission, clients specify whether the project demands hand-knotted construction at 100 knots per square inch or hand-tufted construction at a density of 4500 grams per square meter.
Initial consultation and design brief requirements
The initial consultation establishes the structural foundation for the custom rug by defining the exact knot count, pile height, and edge finishing techniques required for the specific interior space. Sarelli textile engineers require architectural floor plans or precise room measurements to calculate the total square meterage accurately.
During the first 48 hours of the project, clients provide visual references and functional requirements. Sarelli designers translate client sketches into digital CAD (Computer-Aided Design) renderings. The CAD rendering process takes 3 to 5 business days. Once the client approves the digital rendering, the Sarelli team generates a formal price quotation in EUR. Custom hand-knotted rugs typically cost between 800 EUR and 1500 EUR per square meter, depending on the silk percentage and knot density.
Selecting rug materials and color samples
Selecting the correct fibers and dyes dictates the final durability and visual texture of the custom rug. Sarelli offers a standard palette of 1,200 dyed wool and silk tufts to ensure precise color matching under various interior lighting conditions.
Clients review physical yarn tufts by ordering a Sarelli presentation box through the Colors & Samples department. The standard Rug Materials include New Zealand wool, pure mulberry silk, and bamboo silk. A popular specification for luxury residential projects combines 70 percent New Zealand wool with 30 percent pure silk to achieve a subtle sheen and a total pile weight of 3800 GSM. After finalizing the material composition, Sarelli produces a 60-centimeter by 60-centimeter physical strike-off sample. The strike-off sample production requires 4 to 6 weeks. Clients must sign the physical strike-off sample to authorize full-scale production.
Production timelines and technical specifications
Full-scale production begins immediately after the client signs the physical strike-off sample and submits a 50 percent deposit. The manufacturing timeline depends entirely on the chosen construction method, total square meterage, and design complexity specified in the approved technical documents.
Sarelli artisans complete Hand-Tufted Production projects within 8 to 10 weeks for rugs measuring up to 12 square meters. Hand-knotted rugs require significantly more labor. A 12-square-meter hand-knotted rug woven at 100 knots per square inch takes 16 to 20 weeks to complete. Every completed rug undergoes a rigorous quality control inspection lasting 72 hours. Inspectors verify that the final pile height measures exactly 10 millimeters and that the edge binding contains zero loose threads. Sarelli ships the finished custom rugs globally using specialized air freight carriers, which adds 5 to 7 business days to the total project timeline.
